Sue L6 months ago
★★★★★
I took my 95 year old mom to the dentist. First visit in 7 years….
Professional Teeth Whitening in Green Bay
— dramatically whiter teeth, safely and predictably
Professional whitening uses prescription-strength bleaching agents — supervised and customized to your teeth — to achieve results that over-the-counter products simply can’t match. Faster, whiter, and safer when done right.
Professional-strength bleaching gel applied chairside by our expert clinical team — often activated with a specialized light or laser system. This option yields dramatic results in the shortest time possible, typically requiring just one 60-to-90 minute visit. Ideal for an upcoming event or deadline.
We take dental impressions to manufacture custom-fitted whitening trays tailored precisely to your teeth. You apply our prescription-strength bleaching gel at home on your own schedule — typically 1–2 hours per day for 1–2 weeks. Achieves professional results gradually, with reusable trays for easy, affordable touch-ups.
The ultimate cosmetic outcome. It begins with an initial in-office session for an immediate, noticeable jump in brightness, followed by a custom take-home tray kit to maintain, refine, and lock in your new shade. This path maximizes both tracking speed and long-term stability.
Evaluating the Evidence
The Bottom Line: OTC products work fine for minor daily maintenance. However, for a noticeable, long-lasting transformation — the kind that stands out in photos and draws genuine compliments — professional whitening is in an entirely different league. With custom take-home trays, maintaining your bright new smile is both simple and highly affordable over the long term.
We check thoroughly for exposed tooth roots, untreated decay, or thin enamel before applying any whitening agents — conditions that naturally increase sensitivity risks. We address these underlying issues first to keep your treatment entirely comfortable.
We integrate specialized desensitizing gels, localized fluoride treatments, and premium sensitivity toothpaste recommendations into your whitening routine to shield your nerve endings from temperature shifts.
Our take-home tray gel concentrations are tailored precisely to your teeth and tolerance levels. We reject one-size-fits-all options that can lead to unnecessary irritation or uneven results.
We never perform cosmetic whitening without a current exam. Whitening over active decay or untreated gum disease can cause severe discomfort and compromise your oral health — your safety always comes first.
Our office utilizes premium, clinically backed systems like Zoom and Opalescence. These professional-grade bleaching agents penetrate deep stains safely and effectively, providing a level of care unavailable over the counter.
All whitening fades naturally over time due to food and lifestyle factors. We provide custom refill gel for your take-home trays and deliver practical, realistic guidance to help you protect and maintain your bright results for years.
I took my 95 year old mom to the dentist. First visit in 7 years….
I trust Dr. Messer. Dr. Messer, and the Green Bay Smiles staff are totally awesome!…
The team at Green Bay Smiles went above and beyond with their friendly, helpful, and…
Excellent service, everyone was friendly and the dentist knew her profession. I’am happy to be…
Always a pleasure with great staff and dentist!
Great dentist great staff great hygenist! Friendly personable helpful!
Very happy, everyone very nice and helpful, answered all my questions, and explained procedures and…
The assistant was very nice, 5 star!
Professional, friendly and very detailed from when you enter the office till you leave. Dr…
Great atmosphere. Very professional and friendly. Comfortable and awesome bedside manner. Just a wonderful place…
The employee was very nice. She listened to what I was saying was wrong.
Emily was very good at her job
Had a very friendly visit every time I go in to have any dental work…
My first experience with Green Bay Smiles. I felt very comfortable with Dr. Messer, the…
They are amazing! All the staff are super efficient and very professional! I would highly…
Dr. Messer and staff are always friendly, professional and knowledgeable at Green Bay Smiles. They…
Always a great place to visit. Staff is always friendly and helpful.
Great experience awesome people. Have been coming here for almost 10 years now and I…
Great place to get your teeth fixed/cleaned.
Great atmosphere and customer service all the staff was very friendly and helpful
The staff at Green Bay Smiles demonstrated exceptional professionalism, providing a consistently polite and courteous…
Dr. Messer & her dental care team are very knowledgeable and have taken excellent care…
Relaxing and friendly atmosphere. Don’t mind stopping there at all!
My questions were answered in a patient and caring manner.
Green Bay Smiles is timely, thorough and always has a relaxing environment.
Dr. Casey and her team are truly the best!
My appointment was on time and the people that worked on me were great and…
Dental staff was exceptionally friendly and helpful!
Efficient and friendly service
Had a wonderful first time there. Felt very welcomed and my concerns were addressed very…
I mistakenly went on the wrong day and Green Bay Smiles graciously worked me in….
I’m so happy with Dr Messer in her care and friendliness. She knows what she…
Really kind people who do their best to make each experience a good one.
All staff at Green Bay Smiles in Green Bay were very friendly & personable. I…
Very welcoming staff. The hygienist was patient, kind, and explained everything that was occurring. The…
Is it possible to say that you look forward to the dentist?? YES. Love Green…
The dentist and staff at Green Bay Smiles were professional, friendly, and gentle, making me…
Green Bay Smiles is a great place for dental work. Dr Messer is a credit…
My Dental Hygenist was so friendly, professional, knowledgeable, positive, and caring. She shared information relating…
At Green Bay Smiles, the dentist and staff provided a friendly and professional experience, putting…
An hour after I got home I developed a toothache which still persists tonight. Did…
I always have a good experience with the people there . They are professional and…
Outstanding job, very happy with his work.
It was very pleasant and they got me in 5 minutes ahead of my scheduled…
Very efficient and courteous
I arrived for my appointment in a state of very high anxiety. I was given…
Great dental office. Staff is professional, kind and efficient.
I needed a lot of dental work and chose Green Bay Smiles as they had…
This was a great office visit. I got more information in the first 15 minutes…
You were ALL very professional, kind, knowledgeable, etc, etc. I appreciate entrusting my smile to…
Love this dental office! I've been going for a few years now and the staff…
I was in for a 6 month routine checkup and cleaning. As always, Dr Messer…
Dr Messer is excellent.
Dental care made easy. I actually enjoy going!
I used to go to Green Bay Smiles, but after moving, I started seeing a…
Very thorough, and friendly, but they listened to what I wanted after I explained what…
Very understanding and informative to my own situation.
The staff at Green Bay Smiles was incredibly professional, friendly, and gentle in their approach,…
(Translated by Google) An excellent place, everyone is friendly and very attentive. I especially felt…
Thank you so much for the outstanding care and professionalism. I truly appreciate how detailed…
Everything was on time and handled very professionally.
On time, down to business, good care and conversation with my hygienist!
Jena is awesome. Best of luck with your new born!
I had a great experience. Everyone is so friendly and Casey did great with all…
Great getting me in waiting list All is good. Great staff Friendly 👍🏻
Everyone in the office was very nice and made me feel at ease. It is…
Finding a provider that could work with my insurance was challenging, but luckily my search…
The friendly staff at Green Bay Smiles were a delight to work with, providing a…
Counter staff are friendly and informative. Hygienist was gentle, informative and had a great bedside…
Very professional and friendly
Awesome dental office with friendly staff who really care about your concerns. They fit me…
Excellent service and friendly staff
Very friendly people. They make it easy and explain everything very clearly. Will be back.
Took me on time. Good results. No pain. This place is great! I always feel…
Dr. Messer exemplifies what outstanding dental care should be. The approach is thoughtful, precise, and…
Great team work – all levels. Office, dental associates and of course, Dr. Casey. A…
Love Dr. Messer! She's speedy, fun, kind and does quality work. Will never go anywhere…
The GBS clinic was prompt in confirming appointments and the staff was extremely courteous ….
Always a great experience! Fantastic teeth cleaning – very thorough, detailed, and considerate! Highly recommended.
Courteous, explains thoroughly and timely.
I've recently had major restorative dental work completed at GB Smiles, and can't speak highly…
Results depend heavily on your natural tooth shade, the type of staining (surface vs. intrinsic), and the whitening system used. Most patients achieve an improvement of 4 to 8 shades. We establish realistic, clear expectations during your initial cosmetic consultation based on your starting baseline shade.
Results typically last between 6 and 24 months, depending on your diet, oral hygiene, and personal habits. Coffee, tea, red wine, and tobacco use will accelerate re-staining. Brief touch-up treatments with your custom take-home trays every few months will help maintain your bright shade efficiently.
No — professional bleaching agents only affect natural tooth enamel. Existing restorations like porcelain crowns, veneers, or composite bonding will not change color. If you have visible dental restorations, whitening your surrounding natural teeth may create an uneven match, which we assess thoroughly during your initial consultation.
Yes, when performed or supervised directly by a dental professional. The key is a pre-treatment clinical exam to rule out any underlying contraindications, combined with using the correct gel concentration for your unique smile. Using over-the-counter products without professional guidance carries a much higher risk of enamel irritation.
Teeth whitening is classified strictly as a cosmetic procedure and is not covered by standard dental insurance plans. However, we offer clear, flexible payment choices and financing options. The cost is quite accessible compared to more extensive cosmetic dental options.
Welcoming New Patients
Comfortable, personalized dentistry for every stage of life. Tell us how we can help and our friendly Green Bay Smiles team will take care of the rest.